W2 Health - Plans Expanding Into New Markets

Solutions. Experience. Squared.

Organizations Entering the Government Market
The health care marketplace is rapidly changing. Health Care Reform, combined with pressures on federal and state budgets, coverage mandates, aging boomers and advances in medical and pharmaceutical technology, will continue to encourage and reward the development of new products and cost effective quality health care options.

Determining how to be a player requires thoughtful analysis and an understanding of the government and competitive markets, government regulations, and the unique needs of the aging population. The changing nature of this market require specialized skills and experience for success.

As active consultants in the government market, W2 Health is deeply engaged on a daily basis with Medicare Advantage and government business. This active participation allows us to be thorough and timely in our expansion recommendations. W2 Health has a thorough and ongoing understanding of government regulations, the populations that Medicare and Medicaid serve, and the ever-changing nature of this challenging market.

Our Process
W2 Health's process is to conduct a thorough study to understand your concerns and issues, develop a tactical plan, and then work side-by-side with your team to implement the solution.

We can help you meet all government requirements for product expansion and ensure a strong network development strategy while integrating the new products into your existing operations.

W2 Health offers operational effectiveness, product development and benefit design, and sales and marketing services for companies who want to or move into the government markets.

Operations
Evaluate and improve business processes
Assist in implementation of needed changes including development of policies and procedures
Review operations to ensure compliance and effectiveness
Analyze situation to support "build or buy" decisions
Assist in implementation including development of policies and procedures
Review operations to ensure compliance and effectiveness
Conduct mock site visits and focused reviews
Train staff

Product Development and Benefit Design
Define partnering options and business structure
Develop strategic communications plan
Create strategic implementation plans for provider contracting and network management
Develop appropriate Models of Care and product design for at risk populations for successful implementation
Develop Federal and state applications
Create adaptive strategies for market and government business changes
Conduct product feasibility and business plan studies
Position product appropriately in the market

Sales and Marketing
Analyze market and consumer preferences
Create implementation plans for marketing and sales strategy
Map competitive market
Provide sales force compensation strategies
Position product appropriately in the market